The Brave New World of Sales:
Responding to Shifts in the Buying Model

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Data from 5,000+ B2B customers shows that vendors that deliver value beyond simply matching products to customer needs have a distinct competitive advantage. Unfortunately, many sales and marketing organizations struggle to deliver insight that truly assists buyers. Sales and Marketing teams need to align around a strategy that creates an effective "purchase experience" for buyers. Learn how to understand where buyers are in their purchase experience, design scalable interactions to reach buyers where they are, and assist prospects in their buying process.
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