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BtoB

Breakaway in CRM deal with Euromoney Institutional Investor

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Maynard, Mass.--Breakaway Solutions Inc. has been tapped by London-based Euromoney Institutional Investor plc to build the publisher's global customer relationship management program. Breakaway will consolidate Euromoney's disparate databases into a single CRM platform. It will also develop a Euromoney interactive conferencing site. Euromoney's top b-to-b publications include Institutional Investor and Euromoney magazine.
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