Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Breaking “Auction Order” Explained

By Published on .

Shedding light on the arcane but important topic of how Google scores ads after keyword auctions is the subject of this blog entry on the Out of My Gord blog by Gord Hotchkiss. In this follow-up on his earlier interview with Nick Fox and Diane Tang from Google's Ad Quality team, we learn from the Google officials that ad ranks are “based on both quality score and by bid. Auction order, therefore, is based on the combination of both of those factors.”
Most Popular
In this article: