BtoB

Bredin study finds small businesses optimistic

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Cambridge, Mass.—Small businesses are optimistic about revenue growth despite the still-struggling economy, according to a new report from b-to-b agency Bredin, Cambridge, Mass. The report, based on an online study of more than 300 small-business owners conducted in October, found that 60% of them said revenue this year will exceed that of last year; and 64% expect revenue next year to exceed this year's revenue. The top tools small businesses used to attract new customers were company websites (55%), search marketing (36%) and e-mail newsletters (34%). Social media usage as a marketing tool still remains at a relatively low percentage for small businesses. Only 20% of small-business owners said Facebook is an effective tool to gain new customers, followed by Groupon (15%), LinkedIn (14%) and Twitter (13%).
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