Breen Vogel was previously senior VP-strategy and client solutions at B2BWorks, which was launched in 1999 as a b-to-b advertising network.
âMost companies are moving to become more customer-centric,â Breen Vogel said. âThey are really changing the way they do business, deep down within the fabric of the company.â
As its clients have moved to a more relationship-based marketing approach, B2BWorks has evolved to offer more strategic marketing services, in addition to providing a highly targeted network of b-to-b sites.
Breen Vogel said B2BWorksâ DRM services help marketers engage in direct dialogue with their customers and prospects using the Internet and e-mail, and provide measurable results to demonstrate return on investment.
Breen Vogel serves as chairperson of the Digital Media Council for American Business Media.