Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Some bright spots in magazine ad report

By Published on .

New York—Magazine ad pages declined 9.4% in the first quarter compared with the same period in 2009, according to Publishers Information Bureau data released Thursday. However, there was some positive news: In the first quarter, 85 magazines posted an increase in ad pages, compared with just 15 in the year-earlier period.

Some business- and news-oriented magazines posted ad page gains in the first quarter, led by Inc., which was up 15.4% in ad pages. Inc.was followed by Wired (+11.2%), Fast Company (+10.5%), Barron’s (+7.5%) and The Atlantic (+3.6%).

Titles seeing declines included Forbes (-20.3%), Bloomberg BusinessWeek (-18.7%), Fortune (-16.0%), Entrepreneur (-11.6%), Harvard Business Review (-10.8%) and The Economist (-3.7%).

Most Popular
In this article: