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Some bright spots in magazine ad report

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New York—Magazine ad pages declined 9.4% in the first quarter compared with the same period in 2009, according to Publishers Information Bureau data released last week. However, there was some positive news: In the first quarter, 85 magazines posted an increase in ad pages, compared with just 15 in the year-earlier period.

Some business- and news-oriented magazines posted ad page gains in the first quarter, led by Inc., which was up 15.4% in ad pages. Inc.was followed by Wired (+11.2%), Fast Company (+10.5%), Barron’s (+7.5%) and The Atlantic (+3.6%).

Titles seeing declines included Forbes (-20.3%), Bloomberg BusinessWeek (-18.7%), Fortune (-16.0%), Entrepreneur (-11.6%), Harvard Business Review (-10.8%) and The Economist (-3.7%).

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