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BtoB

Brightcove launches upgraded video platform

Published on .

Cambridge, Mass.—Online video company Brightcove Inc. has launched an upgraded version of its video platform, with enhancements to social distribution, mobile viewability and analytics.

Brightcove 5 adds distribution and synchronization with YouTube to automatically push video content and descriptive metadata simultaneously to websites and YouTube, with altered videos automatically updated and synced in YouTube.

The new release adds Apple HTTP streaming to enhance video experiences on devices running Apple’s mobile operating system for the iPhone and iPad. It also includes advanced analytics for Adobe Flash and HTML5 video to aggregate data for both standards across browsers and mobile devices.

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