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BrightRoll adds Nielsen ratings for digital video ad metrics

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San Francisco—Video advertising service provider BrightRoll Inc. has partnered with Nielsen Co. to integrate Nielsen's Online Campaign Ratings into BrightRoll's digital video ad console.  The integration of Nielsen media measurement data allows users of BrightRoll's console to gauge the ROI of digital video campaigns across online and TV, BrightRoll said in a statement. The Nielsen partnership extends the capabilities of BrightRoll's AudienceConnect service, launched in May, which measures Internet gross rating points to enable marketers to evaluate online video campaigns as they do traditional TV campaigns.
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