San Francisco—BrightRoll, a provider of video advertising services, has released AudienceConnect, a dashboard that delivers metrics on online video performance. AudienceConnect measures Internet gross rating points to enable marketers to evaluate online video campaigns as they do traditional TV campaigns.
The AudienceConnect dashboard also reports on reach, impressions, unique viewers and demographic and geographic indicators. “It goes beyond providing advertisers with massive amounts of raw campaign data that they must sift through and analyze on their own. AudienceConnect supplies customers with powerful, yet direct insights that can be used for optimization, ensuring successful campaign outcomes,” said Tod Sacerdoti, BrightRoll CEO, in a statement.