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BrightRoll unveils analytics suite for video ads

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San Francisco—Video ad network BrightRoll Inc. is introducing a suite of tools in partnership with several research companies to help gauge the effectiveness of online video advertising.

The suite combines measurement and analytics tools from comScore, InsightExpress, Nielsen and Vizu to assess ad awareness, the impact of online video ads on offline behavior, validation of ad delivery, the level of subsequent online customer behavior and ad optimization reporting, according to BrightRoll.

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