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BtoB

BrightRoll unveils behavioral targeting program

Published on .

San Francisco—Online video ad network BrightRoll has unveiled a new behavioral targeting program across its publisher network.

The program lets marketers target ads to Internet users based on audience data such as age and other demographics, combined with online behavioral data such as interests and purchase intent. The offering also gives advertisers the ability to match proprietary ad units with engaged viewers online.

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