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BrightTalk launches free b-to-b webcast service

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London—BrightTalk, a webcasting, web conferencing and rich media solutions provider, is launching a free online webcast service for businesses that it characterizes as a “business-to-business knowledge exchange.”

The service, which can be accessed at http://beta.brighttalk.com, will go active next Monday. Businesses and professionals can create their webcasts through the service, and embed the BrightTalk webcast channel on their own Web sites or blogs. Webcasts also will be featured on the brighttalk.com community site for viewing alongside similar webcasts either live or on-demand. Subscribers are notified when new webcasts of interest are uploaded.

“Compared with corporate blogging, the level of engagement with webcasts is so much higher,” said Paul Heald, BrightTalk CEO. “This free tool makes it possible for businesses of all kinds to come to a site and run a live audio webcast to an unlimited audience using traditional webcasting tools, pushing slides, allowing the audience to ask questions and allowing the audience vote on content.”

Heald said businesses can use the free webcast service three times in their first month and once a month thereafter, with sessions limited to 30 minutes in length. The company also offers a premium webcast service featuring an unlimited number of 90-minute webcasts for $949 a month.

London-based BrightTalk has offices in New York and San Francisco.

—Christopher Hosford

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