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Brill, Crovitz and Hindery establish company to help publishers get paid for online content

Published on .

New York—Three big names in journalism—Steven Brill, L. Gordon Crovitz and Leo Hindery—announced Tuesday the launch of Journalism Online, a company designed to help newspapers, magazines and other media get paid for their content that is distributed online.

“We believe we have developed a strategy and a set of services that will establish that model by restoring a stream of circulation revenue to supplement advertising revenue while taking advantage of the savings to be gained from producing and delivering content electronically,” Brill, the founder of Court TV and The American Lawyer, said in a statement.

The company said it will offer four key services to publishers. First, it will develop a password-protected Web site where consumers can purchase content from multiple publishers. Second, it will market all-inclusive subscriptions to consumers who want to pay one fee to access all member publishers’ content.

Third, it will negotiate wholesale licensing and royalty fees with intermediaries such as search engines. Fourth, it will provide reports to member publishers on best practices for generating circulation revenue.

Crovitz is a former publisher of The Wall Street Journal. Hindery is former CEO of AT&T Broadband.

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