New York-Brill Media Holdings L.P., the parent company of Brill's Content,
and Powerful Media Inc., which publishes the media Web site Inside.com and its print companion, Inside,
announced on Monday that they are merging in a deal that involves an exchange of Powerful Media's assets for a stake in Brill Media. The deal began to take shape late last week and spells the end of Powerful Media as it currently exists. The merged company, in turn, announced an expanded partnership with Primedia Inc. under which Media Central,
a unit of Primedia, will get a variety of additional editorial services from the new Brill-Powerful combination. Primedia will have no funding obligations to Brill Media and will continue to have a 49% stake in it.