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Brill Media reportedly in deal with Inside.com

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New York--Brill Media Holdings, the Steve Brill media venture in which Primedia Inc. owns a 49% stake, is said to be close to acquiring Powerful Media Inc., owner of the media industry Web site Inside.com, according to several reports. Powerful Media also distributes a companion print product, Inside. Under the proposed deal, Brill, who founded both Court TV and Brill's Content, would share content from Inside.com with Primedia's Media Central subsidiary. In return, Brill, a minority investor in Media Central, would get a bigger stake. It's been rumored that Primedia was interested in acquiring Powerful Media, which is said to be quickly burning through its cash to maintain its magazine and Web site. An Inside.com spokesman could not be reached for comment.
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