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BtoB

Brill to speak at ABM conference

Published on .

New York—American Business Media said Tuesday that Steven Brill, one of the founders of Journalism Online, has agreed to speak at ABM's 2009 Executive Forum, which will be held in New York Nov. 3–4.

Brill, who along with L. Gordon Crovitz and Leo Hindery, launched a group that aims to help newspapers turn news into paid content, will participate in a session called “Meeting the Challenges of the New Competitors—Leveraging Your Brand, Your Content and Your Bottom Line.” ABM also said Thomas Haas, CMO of Siemens Corp., will discuss his company's integrated marketing strategy at the event.

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