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BtoB

Brite Media Group acquires Alloy Marketing and Promotions

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New York—Brite Media Group, an out-of-home advertising company based in Minneapolis, has acquired Alloy Marketing and Promotions, the experiential marketing unit of Alloy Inc., based in Cranbury, N.J. Financial terms were not disclosed. Under the acquisition, the business will operate as Brite Promotions. Investment firm Petsky Prunier advised Alloy on the transaction.
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