London—British Airways introduced a new brand campaign—its largest in a decade—designed to show how the airline puts the customer at the center of everything it does. The campaign, with the tagline “To fly. To serve,” includes TV spots and online ads, and was created by Bartle Bogle Hegarty, London. The campaign budget was undisclosed.
At the same time, British Airways announced it would invest about $7.8 billion over the next five years on customer products and services, including new aircraft, upgraded first-class cabins and improvements to airport lounges around the world. The TV spot is available on British Airways' Facebook page