BtoB

British Airways launches online campaign

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New York--British Airways launched an online campaign for its new Club World Sleeper Service, aimed at business travelers.

The campaign was developed by itraffic, the online advertising subsidiary of Agency.com. The goal of the campaign is to generate awareness of British Airways’ “non-stop sleep to London” service among frequent international business travelers.

Ads are running on The Wall Street Journal Online, Economist.com, Forbes.com and The New York Times Online.

--Kate Maddox

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