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BtoB

British Airways rolls out small-business campaign

Published on .

New York—British Airways rolled out a new campaign called “Face-to-Face,” its largest integrated marketing effort this year in the U.S..

The campaign was created by BBH, New York, and includes print, online, events and in-flight advertising. The budget was undisclosed.

The ad campaign is aimed at small businesses and provides tools, such as networking events and a website with resources for small businesses, helping them to conduct business internationally and connect with customers, clients and suppliers in person.

As part of the campaign, British Airways will host a “Face-to-Face” event on Feb. 2 in New York to provide small-business executives with networking opportunities and advice from experts.

The campaign also includes e-mail, social media, webinars and additional conferences.

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