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BtoB

Broadband Services Forum hires Starmark for campaign

Published on .

Fort Lauderdale, Fla.—The Broadband Services Forum (BSF) has selected marketing communications agency Starmark International to develop a brand campaign aimed at industry professionals and analysts.

The BSF is an association of broadband service providers, telecom companies and technology providers, with members including Alcatel, Aliant Telecom, Juniper Networks, Nortel and Oracle.

Starmark will work with BSF to create a global brand image campaign, including Web site development, logo and collateral development, and strategic market positioning.

—Kate Maddox

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