BroadVision blitzes b-to-b marketplaces

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Redwood City, Calif.--BroadVision Inc., a Web content management software developer that's become one of the Internet's legitimate powerhouses, launched on Wednesday a new application designed to make it a powerful vendor of b-to-b exchange software. Called MarketMaker, the software is used by either a third-party exchange operator or a large, individual company to allow multiple companies to post product information and conduct trades via the Internet. Typically, the infrastructure and development costs of an exchange exceed $3 million, according to consultancy The Yankee Group, and MarketMaker is one of the first products from a major software developer that attempts to tackle the job without extensive custom development. The announcement was made to computer trade press and software industry heavyweights at the Fairmont Hotel, San Francisco.
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