×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BroadVision blitzes b-to-b marketplaces

Published on .

Most Popular
Redwood City, Calif.--BroadVision Inc., a Web content management software developer that's become one of the Internet's legitimate powerhouses, launched on Wednesday a new application designed to make it a powerful vendor of b-to-b exchange software. Called MarketMaker, the software is used by either a third-party exchange operator or a large, individual company to allow multiple companies to post product information and conduct trades via the Internet. Typically, the infrastructure and development costs of an exchange exceed $3 million, according to consultancy The Yankee Group, and MarketMaker is one of the first products from a major software developer that attempts to tackle the job without extensive custom development. The announcement was made to computer trade press and software industry heavyweights at the Fairmont Hotel, San Francisco.
In this article: