Agency: Doremus, San Fancisco
Market: Network administrators
Quick chase: For all the fire and brimstone of the banner—angry-looking man fed up with promises—the landing page for Brocade is remarkably sedate. In fact, we wondered if we landed on the right page after clicking the banner for Brocade, a provider of data center networking solutions. The fiery red background and the stern-looking character demanding results we encountered on the banner were nowhere to be found. What we did find was a text-heavy page with a link to an article from the Harvard Business Review. Smartly, Brocade branded the opening page of the article.
Clue: There's too much of a disconnect between the two pages.