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BtoB

Bronto Software introduces online source for e-mail marketing statistics

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Durham, N.C.—Aiming to bring more accountability to b-to-b companies’ marketing efforts, Bronto Software Thursday announced the creation of an online resource for e-mail marketing statistics.

The resource, located at http://bronto.com/stats, offers weekly updated metrics for more than a dozen industries, enabling marketers to benchmark their own performance.

Industries covered include advertising/marketing, e-commerce/retail, financial services, health care, legal services, manufacturing/distribution, publishing/media and technology.

Along with the online resource, Bronto has published “The Bronto Industry Statistics Report,” the first in a planned series of quarterly reports analyzing e-mail marketing stats by industry. The report is now available for free download.

—Matthew Schwartz

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