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BtoB

Brother International

Published on .

BrotherBrother International has selected PJA Advertising+Marketing, Cambridge, Mass., as agency of record for its printer business following a review. The previous agency was JWT, New York. PJA will be responsible for on- and offline advertising, media strategy, planning and buying. Billings were undisclosed.
Tealeaf—Tealeaf Technology, a customer experience management software company, has selected gyro, San Francisco, as its agency of record for North America, following a review. The agency will be responsible for developing an integrated lead-generation campaign that will begin this month, including print, online and direct. The budget was undisclosed.
Kinze—Kinze Manufacturing, an agricultural equipment manufacturer, has selected Martin Williams, Minneapolis, to develop an integrated brand campaign. Martin Williams will be responsible for brand strategy, engagement strategy, social media, event marketing, advertising and PR. The budget was undisclosed.
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