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BtoB

BSMG to acquire tech PR shop Benjamin Group

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Campbell, Calif.--BSMG Worldwide, a New York-based subsidiary of True North Communications, announced Monday it has agreed to acquire Benjamin Group, a public relations agency that specializes in technology. Benjamin Group, Campbell, Calif., will be renamed Benjamin Group/BSMG Worldwide and will operate as a division of BSMG while maintaining its present structure. Sheri Benjamin will continue as president-CEO of Benjamin Group/BSMG Worldwide and will head BSMG's U.S. technology practice; she also will become a partner in BSMG Worldwide. Benjamin Group's clients include semiconductor maker Toshiba America Electronics Components, electronic design automation provider Mentor Graphics and semiconductor supplier Conexant Systems. Terms of the deal were not disclosed.
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