Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


BT to launch $33.6 million global ad campaign

Published on .

London—BT will launch a $33.6 million ad campaign to continue to build awareness of the company as a global provider of networked IT services. The campaign will run in Europe, the Americas and Asia Pacific. St. Luke’s developed TV, print and outdoor ads; PhD planned UK TV media; the Allmond Partnership bought U.K. TV media; Starcom planned and bought global TV, print and outdoor ads; and Agency.com produced online marketing.

Most Popular
In this article: