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BtoB

BT to launch $33.6 million global ad campaign

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London—BT will launch a $33.6 million ad campaign to continue to build awareness of the company as a global provider of networked IT services. The campaign will run in Europe, the Americas and Asia Pacific. St. Luke’s developed TV, print and outdoor ads; PhD planned UK TV media; the Allmond Partnership bought U.K. TV media; Starcom planned and bought global TV, print and outdoor ads; and Agency.com produced online marketing.

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