×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

BT launches American ad campaign

Published on .

Most Popular
New York—British telecommunications company BT has launched an ad campaign in the Americas targeted at C-level and senior IT executives. BBDO Proximity, a division of BBDO New York, developed the campaign, which includes print, outdoor, online and direct marketing. The goal of the campaign is to raise awareness of BT as an information and communications technology service provider to multinational customers.
In this article: