"2007 was one of our busiest years ever," said John Osborn, president-CEO of BBDO New York.
The agency picked up more than $1 billion in new business, including being named lead agency for AT&T and winning all of Motorola Corp.'s b-to-b business.Other agencies to be recognized in the April 7 issue will include:
Runner-up: Ogilvy North America
Honorable mention: McCann Erickson
Runner-up: HSR Business to Business
Honorable mention: Sullivan Higdon & Sink
Winner: PJA Advertising+Marketing
Runner-up: Stein Rogan+Partners
Honorable mention: Moveo Integrated Branding
BtoB, the magazine for marketing strategists, is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis senior marketers need to develop a winning integrated marketing strategy.