New York--BtoB will bring its full-day Digital Edge Live conference to New York on Oct. 23, featuring keynote speaker Gary Vaynerchuk and top digital marketing executives from General Electric Co., IBM Corp., SAP and other leading b-to-b companies. Vaynerchuk, author of “The Thank You Economy” and co-founder of VaynerMedia, will present a keynote speech titled, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.” The conference will also feature BtoB's inaugural Content Marketing Awards, which will honor marketers producing exceptional content in categories including video, microsite and blog. The awards will be presented during a luncheon.
Michael Brenner, VP-marketing and content strategy at SAP, will present a keynote address during the awards luncheon titled “Content Marketing: Trends and Predictions for 2014.” Also during the conference, Linda Boff, executive director-global brand marketing at GE, will moderate a panel of agency executives discussing top trends.
Other speakers will include Barbara Basney, VP-global advertising at Xerox Corp., who will address using content marketing to change brand perception; Adrian Parker, global head of social, mobile and emerging media at Intuit, who will discuss trends in b-to-b mobile marketing; Michele Grieshaber, VP-demand programs at IBM, who will present on demand-generation trends; and executives from Cisco Systems, Dell, Deltek and Dun & Bradstreet Credibility Corp., who will present their award-winning social media strategies.
The event will be held at the Sheraton New York Hotel & Towers from 8 a.m. to 4 p.m. An early-bird registration fee of $249 is available until Sept. 23 for corporate marketers and agency executives. Registration information is available at www.btobonline.com/section/DELNY01