Peter Loibl joins BtoB from American Business Media, where he was an account executive. He graduated from Ohio State University with a B.A. in journalism. He will be responsible for the account management of both BtoB and Media Business .
Lynne Bosnack joins BtoB from Adweek, where she was an account manager. She is a graduate of the S .I. Newhouse School of Public Communications with a B.A. in public relations. She will be responsible for the account management of both BtoB and Media Business .
"As our business continues to grow, in both print and online, we are very excited to expand our account team with the addition of Peter and Lynne. We look forward to even greater growth over the next 12 months for BtoB magazine, BtoBonline.com and Media Business magazine," said BtoB Publisher Bob Felsenthal.