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BtoB

'BtoB' to host Leading Edge virtual trade show tomorrow

Published on .

Chicago—BtoB is hosting Leading Edge, a virtual trade show focused on lead-generation tools and tactics, on June 23 from 11:30 a.m. to 5:30 p.m. ET. Keynote speakers include Brian Solis, principal at Altimeter Group and author of “Engage!” (Wiley, 2010), and Matt Preschern, VP-demand programs, North America, at IBM Corp. Leading Edge will feature a virtual exhibit hall, a networking cafe and webcasts on topics including marketing automation, lead nurturing, content marketing and demand generation. Registration is free and is available at www.btobonline.com/section/leadingedge2011.
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