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'BtoB' launches BtoBlog

Published on .

Chicago—BtoB magazine's website, BtoBonline.com, has launched BtoBlog, a group blog that will feature daily postings from a select group of b-to-b marketers and industry analysts. BtoBlog encourages comments from readers and will be a center of discussion for issues important to b-to-b marketing executives. BtoBlog debuts with entries from Sybase Inc.'s Mark Wilson on content marketing, IDC Corp.'s Rich Vancil on tech marketing budgets and Sage Small Business Services' Liz McClellan on marketing automation. “BtoBlog brings together top b-to-b marketing practitioners and industry thought leaders,” BtoB Editor John Obrecht said in a statement. “This latest enhancement to btobonline.com will provide a forum for marketers to learn about best practices from their peers and engage in a spirited debate about industry trends and challenges.” The BtoBlog can be found at: http://www.btobonline.com/section/blogs#seenit.
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