New York—BtoB, the Crain Communications Inc. magazine focusing on business-to-business marketing and advertising, is increasing its publication frequency with the launch today of its twice-monthly BtoB Online Edition, a full-content digital publication.
“This is a major step for BtoB and expresses confidence not only in the future of business marketing intelligence and analysis but also in the vitality of digital as a distribution channel,” said Bob Felsenthal, publisher of BtoB.
“We're confident that our new Online Edition, together with our regularly appearing print edition,
numerous channel-focused digital newsletters, webinars and live events,
and original research
will provide marketers with even more of the vital intelligence they rely on,” he said.
Highlights of today's premiere edition include BtoB's exclusive 10th annual budget survey, “Outlook 2013: Marketing Priorities and Plans”; a look at the top b-to-b marketing trends for 2013; and an analysis of Oracle Corp.'s acquisition of marketing automation company Eloqua Inc. and what it means for marketers.
BtoB's Online Edition will complement the magazine's regular print issues, which will continue to offer such features as BtoB's Interactive Guide, Top Agencies Special Report, BtoB's Guide to Lead Generation, the Media Power 50 and annual special reports on top b-to-b marketers and agencies.
To view the premiere issue of BtoB Online Edition and subscribe, please visit BtoBonline.com