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'BtoB' launches ‘Rollout’ to cover b-to-b ad campaigns

Published on .

"Rollout," BtoB's latest e-mail newsletter, will cover integrated b-to-b campaigns and the people who create them. The free, biweekly newsletter, which debuts this month, will include coverage of new campaigns and interviews with senior client-side marketers and agency executives, as well as personnel news and a chart of recent account changes. The newsletter will feature campaign creative, both still images and video. Subscriptions to "Rollout" are free. Register at www.BtoBonline.com/myBtoB.
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