BtoB Magazine Announces 2007 Top B-to-B Marketers, Brands and Creative

Published on .

Most Popular
Top Marketers
Top Creative
  • Diane Brink, VP-worldwide integrated marketing communication, IBM Corp.
  • Larry Bloomenkranz, VP-brand management, advertising and sponsorships, United Parcel Service of America
  • Mich Mathews, Senior VP-corporate marketing group, Microsoft Corp.
  • Eduardo Conrado, VP-global business and technology marketing & communications, Motorola, Inc.
  • Laurie Tucker, Senior VP-corporate marketing, FedEx Corp.
  • Scott Berg, Worldwide media director, Hewlett-Packard Co.
  • Donald MacDonald, VP-sales and marketing group, general manager-global marketing, Intel Corp.
  • Connie Weaver, Exec VP-CMO, BearingPoint Inc.
  • Karen Jones, Senior VP-corporate and marketing communications, DHL Express USA
  • Jeffrey Hayzlett, Chief business development officer and VP-chairman's office, Eastman Kodak Co.
  • Marcy Shinder, VP-brand marketing and strategy, American Express OPEN, American Express Co.
  • Patti Temple Rocks, VP-global communication and reputation, Dow Chemical Co.
  • Jon Carnero, VP-director, interactive marketing, brand marketing and communications, CIT
  • Lauren Flaherty, Chief marketing officer, Nortel Networks
  • Mike Paradiso, VP-global media director, CA
  • Brett Butler, Director-global sales and marketing practices, Lexmark International
  • Wendy Clark, Senior VP-advertising, AT&T
  • Anne Finucane, CMO, Bank of America
  • Courtney Gibbons, Senior VP- global brand strategy and development, MasterCard Worldwide
  • Sarah Puls, VP-brand marketing, Hobart Corp.
  • Michael Mac Donald, Corporate senior VP and president of marketing operations, Xerox Corp.
  • Teresa Poggenpohl, Executive director-global image, Accenture
  • Susan Bostrom, Senior VP-CMO and worldwide government affairs, Cisco
INTEGRATED CAMPAIGN (more than $200,000)
  • Runner-up: FedEx Kinko's, "No More All-Nighters" Agency: BBDO New York
  • Honorable Mention: Playworld Systems, ""Brand Launch" Agency: Carton Donofrio Partners
INTEGRATED CAMPAIGN(less than $200,000)
  • Runner-up: Cessna, "Caravan Adventure Capitalist" Agency: Sullivan Higdon & Sink
  • Honorable Mention: Corn Products International, "A World of Ingredients. A World of Ideas" Agency: Davis Harrison Dion
PRINT AD CAMPAIGN (more than $200,000)
  • Runner-up: Noveon Consumer Specialties, "Make It" Agency: the Media Center
  • Honorable Mention: UPS, "Whiteboard" Agency: The Martin Agency
PRINT AD CAMPAIGN (less than $200,000)
  • Runner-up: Kronos Inc. "Vertical Market Ads" Agency: Nelson Schmidt
  • Honorable Mention: Kaplan Financial, "Goodbye, Paperwork" Agency: Mobium Creative Group, Chicago
DIRECT CAMPAIGN (more than $200,000)
  • Runner-up: MSC Mutual Service Corp., "Take Your Business Further" Agency: HSR Business to Business
DIRECT CAMPAIGN (less than $200,000)
  • Runner-up: American Express Open, "Blueprint" Agency: Ogilvy &Mather
  • Honorable Mention: Rite-Hite Corp., "Smooooooooooth" Agency: Integré Advertising by Design
  • Runner-up: ITT Defense, "NightVision" Agency: Carton Donofrio Partners
  • Honorable Mention: TransitCenter Inc., "TransitChek Pretax Commuter Benefits" Agency: Stein Rogan+Partners
  • Runner-up: Optimum Lightpath, "Not So Good Old Days Agency: hawkeye
  • Honorable Mention: General Electric Co., "ecomagination: Jar" BBDO New York
  • Runner-up: American Standard, "Champion 4 Launch" Agency: Carmichael Lynch
  • Honorable Mention: Agilent Technologies, "Heist" Agency: hawkeye
In this article: