BtoB

'BtoB' names DiStefano research director

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John DiStefano has joined BtoB as research director. In this newly created role, he will develop BtoB’s research offerings, including sponsored and custom research.

DiStefano, a certified market researcher, previously worked for independent research firms and b-to-b media companies, including United Business Media, GfK and, most recently, McGraw-Hill Construction. He is a graduate of Cornell University and holds an MBA in marketing research from CUNY Baruch College.

“I am very excited to have John join our team,” said BtoB Publisher Bob Felsenthal. “His extensive research background will allow us to develop deeper information and intelligence on b-to-b marketing that will be of interest to our readers. We also plan to use John’s skills to help both our existing advertisers and our readers develop customized and sponsored research. As we often have reported, media companies need to expand the services they provide, and we now have strong expertise with which to offer expanded research services.”

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