'BtoB' poll finds one in five marketers plans to suspend advertising on 9/11

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Chicago--One in five b-to-b marketers (22.7%) plans to suspend marketing messages on Sept. 11, according to a BtoB online poll.

More than half (51.8%) of the respondents intend to "do nothing" in terms of changing their marketing on the first anniversary of the terrorist attacks in New York and Washington D.C., and 9.9% said they would commemorate the day with special marketing messages.

A small percentage of companies (15.6%) indicated they will commemorate the day with a workplace event, according to the survey.

The Direct Marketing Association issued a statement regarding direct marketing on Sept. 11, urging members to consider that many Americans may not wish to receive any marketing messages on that day. The DMA said "e-mail and telephone marketing campaigns in particular raise red flags."

--Carol Krol

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