BtoB has released a new e-book profiling 50 successful marketing campaigns in email, lead generation, social media and other areas.
“Top 50 Marketing Case Studies of 2012,” available for download from BtoB's Intelligence Center, is a 98-page compilation of in-depth success stories from such leading b-to-b companies as American Express Co., AT&T Inc., Canon Inc., IBM Corp. and Motorola Solutions.
“It's said that the best way to learn is through experience, and we agree,” said Bob Felsenthal, publisher of BtoB and BtoBonline.com. “Each of these 50 case studies showcases the experience of others, providing readers with the crucial information they need to plan and execute their own successful campaigns.”
Email case studies detail techniques for choosing the right email service provider and lifting open rates, among other topics. Examples of lead generation best practices demonstrate using video to increase leads, creating high-performance microsites and successful sales-marketing alignment. Social media examples offer techniques for con-necting with prospects and customers, heightening brand loyalty and boosting leads.
“Top 50 Marketing Case Studies of 2012” also looks at campaigns in direct, event and integrated marketing, as well as video campaigns. Each case study is presented in a how-to format.
There's also a bonus section, “10 Great B-to-B Websites,” BtoB's profiles of outstanding sites from American Express, Citrix Systems, Siemens and others.
“Top 50 Marketing Case Studies of 2012” is available as a PDF download at BtoB's Intelligence Center: www.btobonline.com/section/ intelligencecenter. It is priced at $29.95.