The inaugural issue of "BtoB's Best" debuted today. This special annual issue presents the top marketers, top brands and top creative of 2004. Included are:
- Profiles of more than 20 of the top marketers at companies ranging from Accenture to Xerox, including our selection of the 2004 Marketer of the Year, Allison Johnson, Hewlett-Packard's senior VP-corporate marketing.
- Profiles of the top 10 brands in b-to-b, a list that includes powerhouses such as American Express and Pfizer that date to the middle of the 19th century as well as 6-year-old Google.
- Winners and runners-up in four creative categories—integrated campaign, TV, print and interactive.