- Integrated campaign (more than $200,000)
- Integrated campaign (less than $200,000)
- Print campaign (more than $200,000)
- Print campaign (less than $200,000)
- Direct campaign (single printed mailing)
- Direct campaign (multiple mailings)
- Online campaign
- Single TV spot
- Online video
- Single print ad (full-page or spread)
Also new this year, BtoB will hold an awards event to celebrate the winners. The Top Marketer Luncheon, to be held in New York in November, will honor the marketers, brands and creative executions profiled in the BtoBâ€™s Best issue. At the luncheon, a special Best of Show award will be presented to one of the creative award winners named in the October issue.
For details on entering BtoBâ€™s top creative awards, visit www.btobonline.com/bestawards.