'BtoB's' Digital Edge Live to feature CMOs, research, awards

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BtoB is introducing Digital Edge Live, an all-day program of b-to-b marketing insight, research and case studies set for March 20 in San Francisco. Digital Edge Live will include presentations on social marketing, mobile marketing and top trends for content marketing. Jeremiah Owyang, industry analyst and partner-customer strategy at Altimeter Group, will be the featured keynote speaker. A CMO roundtable will feature top marketers from leading b-to-b companies discussing pressing issues that face marketers today, as well as panels that provide mobile strategies for b-to-b companies; offer advice on structuring your company around the new generation of knowledge-empowered customers; and recommend tips on developing successful content marketing strategies. The agency side will be represented with Top 10 Digital Trends, a panel of senior executives from b-to-b agencies who will sound off on the future of digital marketing. The program will also include BtoB's Social Media Marketing Awards luncheon, honoring the winners of the third annual competition. Panel presenters will include Chris Boorman, senior VP-education and enablement and CMO, Informatica; Sharon Crost, global online marketing/social media manager, Hitachi Data Systems; Alex Flagg, manager-social media and digital content enablement, HP Enterprise Business; Jared Gruner, director-integrated strategy and planning, Ogilvy; Tom Haas, CMO, Siemens; Jeff Klainberg, director-mobile strategy, American Express OPEN; Adam Kleinberg, CEO, Traction; Michael Litchfield, VP- director of interactive, Doremus San Francisco; Petra Neiger, senior manager-social marketing, Cisco Systems; Laura Ramos, VP-industry marketing, Xerox Corp.; Dennis Reilly, senior VP-business director, Digitas; Janet Roberts, CMO, Syniverse Technologies; and Mark Wilson, senior VP-corporate and field marketing, Sybase Inc. For more information, visit BtoB's Digital Edge Live registration page at
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