BtoB

'BtoB's' Digital Edge virtual trade show set for Thursday

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New York—BtoB's third annual Digital Edge virtual trade show, showcasing online marketing strategies and best practices for b-to-b marketers, is set for Thursday Dec. 8. It will feature a full schedule of educational sessions and a digital expo hall filled with b-to-b marketing vendors. Digital Edge will feature an opening video keynote by David Meerman Scott, author of “The New Rules of Marketing & PR.” Scott will lay out best practices in real-time marketing and public relations for b-to-b marketers. The closing keynote will feature Scott Anderson, VP-customer communications at Hewlett-Packard Enterprise Business. Anderson will elaborate on Scott's presentation, speaking on the power of instant marketing in a digital world. Between the two keynotes will be a full schedule of webinar sessions focusing on marketing automation, email marketing, revenue performance and social media. Attendees can visit virtual booths, ask questions and download materials from exhibitors. Virtual educational sessions are interactive, with presentations, questions and answers occurring in real time. Registration for BtoB's Digital Edge is free. The virtual show floor opens at 11:30 a.m. ET on Dec. 8, with Scott's opening keynote slated for noon.
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