Agency: BullDog Solutions, Austin, Texas
Campaign name: “Zombie War”
Launch date: May 2013
Why we liked it: Because there's so much at stake, warning prospects of a possible loss if they don't buy your product is always fair game in b-to-b advertising. But terrifying them with the idea of a zombie apocalypse? Why not? After all, the target audience is IT directors, and they've seen far worse. We suspect they got as big a charge out of this email campaign as we did. Zombies are all the rage these days, so the audience will naturally take note. But the campaign is more than borrowed interest. SunGard promises to help companies through the chaos with its cloud-based recovery services.