Agency: gyro, New York
Campaign name: “Change the World”
Launch date: July 2012
Why we liked it: The lingering perception that Forbes magazine was nothing more than a celebration of fat cats and plutocrats didn't do justice to the reality that the publication was actually telling the stories of the next generation of doers, trailblazers and game changers such as Kathy Ireland, Sean Parker and Jay Z. All three, who have graced the publication's cover, were featured on boards near large media-buying companies in New York and Chicago. Our favorite was the elevator whose outer doors featured Jay Z as a precocious youth while an inside image displayed him as the powerful, enormously successful mogul he is today.