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BtoB

BtoB's Best: Integrated Campaign (>$200,000): CDW

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Agency: Ogilvy Chicago Campaign name: “Winning on the Road” Launch date: March 2013 Why we liked it: CDW's “Winning on the Road” campaign is a continuation of its popular work featuring Charles Barkley as an IT department employee for fictional company Gordon & Taylor. Gordon & Taylor's motto is “We win at everything,” and this iteration of the campaign takes the show on the road to highlight how CDW helped the company use mobile technology. The campaign includes print, TV, digital, social, radio, a microsite and a mobile technology vehicle, the CDW Technoliner. Like earlier versions of the campaign, elements are clever, well-produced and effective. They inform and entertain—a winning combination.
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