Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


BtoB's Best: Integrated Campaign (>$200,000): CDW

Published on .

Agency: Ogilvy Chicago Campaign name: “Winning on the Road” Launch date: March 2013 Why we liked it: CDW's “Winning on the Road” campaign is a continuation of its popular work featuring Charles Barkley as an IT department employee for fictional company Gordon & Taylor. Gordon & Taylor's motto is “We win at everything,” and this iteration of the campaign takes the show on the road to highlight how CDW helped the company use mobile technology. The campaign includes print, TV, digital, social, radio, a microsite and a mobile technology vehicle, the CDW Technoliner. Like earlier versions of the campaign, elements are clever, well-produced and effective. They inform and entertain—a winning combination.
Most Popular
In this article: