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BtoB

BtoB's Best: Integrated Campaign (<$200,000): Delta Faucets

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Agency: Miller Brooks, Zionsville, Ind. Campaign name: “H2Okinetic Shower” campaign Launch date: October 2012 Why we liked it: The images of Delta's new shower system are cool, sleek and sophisticated. The black backdrop for the brochures, catalogs and print ads lends the campaign an air of elegance. The various pieces smartly describe how the Delta H2Okinetic shower creates a unique wave pattern that provides more intense drenching coverage yet uses less water. Our favorite piece is a video that demonstrates how water is channeled through a series of chambers to create an oscillating effect. As the headline in a print piece states: “We don't just deliver water ... We help you conserve it.”
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