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BtoB's Best: Integrated Campaign (<$200,000): Emerson Climate Technologies

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Agency: Fahlgren Mortine, Beavercreek, Ohio Campaign name: “Electronic Unit Controller Awareness” campaign Launch date: April 2013 Why we liked it: These ads speak right to the needs of time-crunched refrigeration contractors. The image of a timer reminds them that time is of the essence, while the headline, “Right now, a contractor is completing a 25-minute job in one minute,” lets them know that there's a better way to get things done. Copy tells them that Emerson can help them save time and improve accuracy—in short, making their jobs easier. That's a message that everyone has time for.
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