BtoB

BtoB's Best - Integrated Campaign (more than $200,000): Logitech

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Logitech Agency: Doremus San Francisco Campaign: “Logitech: The New Office” Launch date: August 2011 Creative credits: Production: Moskito Films; post-production: Umlaut Video. At Doremus: Joseph McCormack, executive creative director; Sukh Brar, creative director; Catherine Hunter, agency producer; Rebecca Kidder, executive producer; Christine Bailey, account director; Eric Steinman, director; at Moskito Films: Clint Goldman, executive producer; Darrin Ball, producer; at Umlaut: Jonathan Flookes, editor; Ivan Miller, online/color correction; Gina Locurcio, executive producer, Kelly Gibbs, producer. Campaign credits: (website, banners, emails, print): At Doremus: Joseph McCormack, executive creative director; Sukh Brar, Patricia Byrnes, creative directors; Jason Leal, interactive designer; Melissa Harris, information architect; Steven Kish, interactive developer; Rebecca Kidder, executive producer; Christine Bailey, account director. Why we liked it: As anyone with a mobile device knows, the modern workday is no longer confined to the walls of the cubicle. Logitech taps into the zeitgeist of this post-millennial business world by showing how the company can help people embrace the chaos by using its products. The campaign includes a series of fresh and sharp videos (see Online Video category, page 24) as well as banner ads, emails and print ads with bold colors and clean design. Each depicts businesspeople in nontraditional workplaces and handily shows how Logitech products make it all possible. The campaign resonates with businesspeople working on the go—whether from home, the airport or the café down the street.
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